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POSTCARDS ARE DEAD. LONG LIVE THE BOASTCARD!

By HarryThursday 03rd August 2017

New research carried out by Royal Caribbean has found that 90 percent of Brits admit their holiday photos are taken for the sole purpose of online boasting, as they opt for a much cheaper and more instantaneous way to share their holiday highlights via Instagram and other social media channels. In fact, social media has become such an integral part of our holiday choice that 45 per cent of people say it is now the top influence when picking a destination. A further 15 per cent of us wouldn’t even consider going somewhere on holiday if it doesn’t have internet access. It seems Briton’s have also developed a mischievous trait when it comes to sharing holiday photos; over a third of people admit to ‘posting and boasting’ at 9am on a Monday morning just to make work colleagues jealous. A further 34 per cent opt for posting the ultimate social ‘boastcard’ on Sunday evening when they know people will be dreading the week ahead and one in ten even admit to doing it purely to make their boss jealous. However, despite our love of online bragging, our photography skills let us down, with 50 per cent of us lacking confidence when it comes to capturing the perfect holiday shot. To help Brits sharpen their social boasting skills we have teamed up with travel experts, social influencers and founders of The Whole World is a Playground, Elaine and Dave Murray, to identify the top ten tips to capture the perfect ‘boastcard’. Elaine said: “The ultimate social postcard – or what we like to call ‘boastcard’ - starts with choosing the right holiday. Very few really deliver those stand-out moments that will make your social feed famous; anyone can post a sunset or a sandy beach but to capture the ultimate holiday snap that will generate hundreds of likes, you need to book a holiday that promises to take you on an extraordinary journey right from the start.” Together, Royal Caribbean and ‘The Whole World is a Playground’ have identified the following steps to capturing the ultimate, bragalicious #Boastcard: 1. More for your money – Pick a holiday that will provide a wealth of experiences and destinations worth boasting about. 2. Pick your time - ‘Golden hour’, the hour just after sunrise or just before sunset, creates the most evocative light for holiday photos, so set that alarm clock! 3. Shock factor – Get out of your comfort zone, go on a giant zip line, sky dive, go surfing! Seek out new experiences to increase maximum boasting potential. 4. R-E-S-P-E-C-T - It’s always important to treat the locals with respect, so if there’s a sign saying no photos, don’t take one. 5. Editing - Whether you’re using a phone or a DSLR it pays to edit your photos before posting. A few small tweaks can switch a photo from good to awesome! 6. # - Hashtags increase the reach of your images, for Instagram try 3 or 4 in the main photo caption followed by more in a comment below … and why not try a shameless #Boastcard. 7. Location, location, location – Always tag the location of a photo when posting. This instantly increases the reach allowing others visiting to find your photo. 8. Frequency - A maximum of two Instagram pictures a day works well without jamming up your followers’ feeds, while Instagram stories are a great way to add a post about your adventure. 9. Do your research – To get the best shots you need to seek out the best photo locations, so plan ahead! 10. Last but not least, have fun! - Remember you are on holiday and surrounded by incredible and often once-in-a-lifetime scenes – so have fun and live in the moment!

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14 night Canaries Adventure on Independence of the Seas in 2018 from only £1249pp

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