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Supporting sustainability with the World Wildlife Fund

By JoTuesday 02nd February 2016

The World Wildlife Fund does great work to conserve wildlife around the world. The World Wildlife Fund does great work to conserve wildlife around the world.

Sustainability and ocean conservation have long been a part of the Royal Caribbean ethos, and over the years we’ve taken significant steps to make sure that they’re always a top priority. The latest exciting step is our new, five-year global partnership with World Wildlife Fund (WWF). Read on to find out more.

 “Our mantra at Royal Caribbean is ‘Continuous Improvement,’ and this partnership with WWF represents a great opportunity to make a big step forward in meeting our special responsibility to protect the oceans.” - Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd.

What does the partnership involve?

The five-year partnership includes ambitious and measurable goals for us to reduce our environmental footprint, while supporting WWF’s global oceans conservation work. This means:
  • Raising awareness about ocean conservation among more than five million guests.
  • Financially supporting WWF’s global ocean conservation work through a $5 million contribution.
  • Improving our supply chain sustainability and emissions reductions by 2020.
  • Developing targets to strengthen the sustainability of our sourcing strategy and tour operations platforms.
  • Announcing new targets by 30th June that will address destination stewardship, which means working with WWF to strengthen our destination sustainability assessment and selection process.

“This initiative centres on two core concepts: first, committing to specific and measurable targets to reduce carbon emissions, increase sustainable sourcing and build destination stewardship; and second, comprehensively engaging their millions of travellers to learn about the ocean and then act to help save it." - Carter Roberts, WWF-US President and CEO.

2020 environmental sustainability targets for Royal Caribbean

Carbon Emissions 2020 Target: • Reduce greenhouse gas emissions by 35% by 2020. Sustainable Seafood 2020 Targets: • Responsibly source 90% of its wild-caught seafood by volume from MSC certified sustainable fisheries, fisheries in full assessment for MSC certification, comprehensive Fishery Improvement Projects (FIPs), and/or sourced from International Seafood Sustainability Association (ISSA) member companies. • In North America and Europe operations, responsibly source 75% of its farmed seafood by volume from ASC certified responsible farms, farms in full assessment for ASC certification, and/or comprehensive aquaculture improvement projects. • By 30th June, 2016, RCL will set specific traceability goals with targets for obtaining MSC and ASC chain of custody.

“It is also gratifying to see that our determination to make a meaningful difference is shared by our employees and our guests. This new partnership aligns all of us at RCL with WWF’s mission to conserve the world’s oceans. Together we are setting aggressive goals and together we will start implementing them right away.” - Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd.

In addition to this, we were delighted to donate $200,000 to WWF Philippines (where the announcement was made) in support of their numerous conservation programs in the Donsol area.

 We look forward to working with the WWF over the next five years!

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