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Ben Bouldin

Director of Sales UK & Ireland

Royal Caribbean International

Ben Bouldin leads Royal Caribbean’s Sales agenda and is focused on increasing year-on-year sales while working closely with valued trade partners.

He has exceptional experience of working with high profile international brands having previously held a number of senior roles at PepsiCo International and it’s this big brand experience that has enabled him to successfully build on Royal Caribbean’s existing industry-leading track record within the cruise sector.

Ben and the Royal Caribbean leadership team are committed to growing the cruise category. In his two years with the business to date, he has re-engineered the sales team and launched Royal Caribbean's industry leading agent recognition programme 'Club Royal' - all key steps in building and rewarding strong trade relationships and helping convert more holiday makers to cruising.